About Us — Upmarke
Digital Marketing Agency — Founded 2026

Grow your brands with upmarke.

Upmarke is a full-service digital marketing agency built by four partners who wanted to run campaigns the way they judge them — on results, not reporting decks. We’re newly open, deliberately small, and built to work close with every client we take on.

04Founding Partners
2026Year Founded
360°Strategy to Execution

About the Agency

01 / Story

Four partners, one scoreboard: growth you can point to.

Upmarke was founded by Daksh Toor, Payal Toor, Padmakshi Pratap Singh Rajwat, and Abuzar Sheikh to close the gap between marketing that looks good in a deck and marketing that moves a business forward. Each partner leads a different part of the work — strategy, creative, media, and data — so every campaign is built and checked from more than one angle before it ever reaches a client.

We’re a new agency, but not a first attempt. Everything in how we work — the way we scope a project, the way we report on it, the way we push back when a brief doesn’t hold up — is built from what we’ve each seen work and not work elsewhere. Clients get a small, senior team from day one, not a rotating account roster.

What We Do

02 / Capabilities
STR

Strategy

Positioning, audience research, and channel planning that gives every campaign a reason to exist before it gets a budget.

CRE

Creative

Brand identity, content, and campaign creative built to hold attention across platforms — not resized from one format to fit another.

MED

Performance Media

Paid social, search, and programmatic media planned and optimized against the metric that actually matters to the business.

DAT

Data & Analytics

Tracking, attribution, and reporting that tells clients what worked, what didn’t, and what to do about it next.

Founding Partners

03 / Team
P.01 Daksh Toor Founder & Managing Partner Strategy
P.02 Payal Toor Partner, Client & Brand Creative
P.03 Padmakshi Pratap Singh Rajwat Partner, Creative Direction Creative
P.04 Abuzar Sheikh Partner, Growth & Performance Media / Data

How We Work

04 / Approach
Senior, Not Staffed Up

Every account is run by a partner, not handed off to whoever’s free that week.

Numbers Over Narratives

We report on the metric that was agreed at the start, not the one that looks best at the end.

Built Around the Client

New agency, deliberately small client list — so the work stays close and accountable.

Get In Touch

Let’s plan your next campaign.